How to Use Social Media to Promote Your Podcast

How to Use Social Media to Promote Your Podcast How can you use social media to spread the reach of that podcast you put so much time into every week? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States.  We talked about the futures of radio podcasting, and how theyre using social media to deliver their content. You can listen via  iTunes,  SoundCloud  or keep reading for a summary of our conversation.  Our tip of the week is to use Sponsored Geofilters on Snapchat when youre organising an event,  and this week’s big shout goes out to Carlos E. Valdivia, a  digital strategist at  Show of Force. Which Social Channels  are Most Important to WNYC and why? Theyre all my babies. So making me choose is kind of difficult. I would say theres a lot of clout in our podcast brands. So if you look at the Radiolab Facebook page, I think were over a quarter of a million fans now. That brand has been around for a long time. Weve been grandfathered into a really amazing community of listeners. The 2 Dope Queens accounts have taken out from scratch. And as we all know, I think everyone listening will know how hard it is to grow organic fan audiences nowadays with all of our platforms being pay to play. So weve been really pleasantly surprised at the success of those accounts. The WNYC Instagram is a really unique place. If people want to go check it out, we post pictures of weird things that we see around the city, like a mattress on the street that says, free hugs, or youre beautiful, or something like that. So theres just like quirky, weirdy New York moments that is captured there. It really speaks the tone of our audio. They see us rollin A photo posted by WNYC (@wnyc) on Jun 29, 2016 at 9:33am PDT Where are you Experiencing the Highest Levels of Engagement? I think were still seeing the highest levels of engagement on Facebook. When we talk about radio, we do talk about a little bit of an older audience. I mean, that lives on Facebook primarily. We are seeing great engagement on Twitter with our podcasts when there is a journalism component. I think we still see a lot of news junkies on Twitter in that real time moment when our content has hit that breaking news strife. But we talk about social media for audio in a really specific way. It is hard to get people there and to get people to engage with content that isnt visual, so most of our engagement is probably happening when we build engagement projects into our podcasts. So a good example would be a podcast called Note to Self, hosted by Manoush Zomorodi, leading a project once a year, and its usually a huge project. Our most recent project was called Infomagical, and it was actually a five-day challenge, asking fans of the podcast to listen to a new episode every single day and do something that edits their behavior. So when audio can actually come into your life and challenge you to be better in certain aspects or change your behavior to increase your productivity, thats where we see a lot of engagement. Because then, we see people flooding to all of our accounts across Facebook, Twitter, Instagram, or email newsletter, or our texting system letting us know how the podcast has actually influenced their life. And thats like a meaningful engagement for us, more than a like or more than a comment. Whats the Scoop with Audiograms? So what weve done is weve built a tool. Its currently only available for WNYC, but were looking to open-source it in the next month or so. Well definitely have to give you the info. But its a tool that producers can go in, upload a clip of audio, and turn that audio into a movie file. So the movie file can then be uploaded on video.twitter.com, on Facebook Native, on Instagram, if its less than 30 seconds, on Tumblr. So were actually visualising our audio content in a really interesting way. The way weve set it up is that its 30 seconds maximum. The show like Radiolab or Freakonomics would pick their brand and so then they would take the audio, pick their brand, the logo goes on it, and then theres an equaliser across the screen that is actually reading the highs and lows of the audio. And Im not an audio engineer but it does like peak minutes slide or it will make a blippy moment when its little bit more quiet. So if youre scrolling through your news feed, the hope is that you see a piece of content that looks like an audio player. Youre actually like, Oh, this looks like audio. I have to click to play to hear the sound. And were actually working on close cap on those videos because, as we all know, videos play, audio play with no sound. So were really looking to try to capture that in line, scrolling through your news feed sampling moment and finding audio thats super shareable. Youll have to listen to episode 1 next week for the whole story, but heres a @msjwilly sneak peek. #2DopeQueenshttps://t.co/EXKkoHy43s 2 Dope Queens Podcast (@2DopeQueens) March 31, 2016 Weve seen incredible results. I have been really, really happy with them. Weve seen upwards of 50% increase in engagement on Twitter. Weve seen them do organic reach on Facebook about on par with our regular videos. And I think that that success isif you can take a piece of video content that isnt really video and its doing just as well, I think that that speaks volumes. And weve also seen, I think its about 30% increases in completion rate on Twitter. So people are actually sticking around for the whole 30 seconds. And I think that 30 seconds is that magic number of like, Ive got 30 seconds to kill. Sure, Ill listen to this piece of audio. And hopefully, people want to go find the long form audio. Were really doing this to get people back to our long form content, where we monetise, and make sure that people are excited about what were doing. How can you Calculate the ROI on Social Media? It is a lot of estimation. I think in podcasting, were still on the wild wild west of analytics. Everyone is measuring a download or listen a little bit differently. But from social media, we do see number of clicks. We dont know if they clicked over and listened but number of clicks is a pretty good estimation of how many people got to that landing page where the long form audio does live. So we just shorten all of our links and we just track click-throughs that way. Video.twitter.com and also Facebook Native have the ability to do a custom call to action which is like a link overlay on top of your videos. So if youre hitting clay, theres a little button that goes up in the top right hand corner that says, Watch more, or, Learn more, and you can click over, and it either links to iTunes or to wnyc.org or to the WNYC app. How can new Podcasters Attract Listeners While Moving Beyond Just the Sound? I think it is still a pay-to-play situation. Social buying has become incredibly inexpensive especially on Facebook. We still see Twitter as being a little bit more expensive. But doing highly targeted posts on Facebook can be really effective to get people aware of what youre working on. We always start with a really great influencer strategy. Its the same as any industry, but if you can get some big people or some big brands excited about what youre doing, if you can work on booking the right people that have a large social following to post about your new episode, I think that thats still a best practice that we should all be following. I dont have a ton of Twitter followers but I will post about this episode when its live. And if I did have a ton of followers, that would be an awareness for my audience in that regard.

Career Outlook For Creature or Character Design

Career Outlook For Creature or Character Design It’s safe to say that today’s professionals are a bit more cautious when it comes to choosing a career path or changing the one they’re on. Given the uncertainty of the current economic climate and the seemingly temporary nature of many new jobs, this caution isn’t at all surprising. To help ease the mind of those thinking about a career in creature or character design, this article will aggregate information concerning what a student of creature and character design can expect upon graduation. What does a creature and character designer do? To put it simply, creature and character designers are vital to the success of many television shows, movies and video games. If the characters are poorly conceived, it shows. If the characters are poorly rendered, it shows.   And if the characters don’t move in the way they should, it shows. The point is, creature and character designers make the unbelievable believable, to the success of the program or game in question. Of course, a successful creature and character designer has many tools in his or her toolkit. They must be able to create anatomically correct creatures and beings while still somehow adding otherworldly qualities. Being a skilled 2D artist will help during the development process, but a skilled creature and character designer will need to be able to create realistic 3D renderings using sophisticated software programs like ZBrush. A character designer works alongside a number of stakeholders to turn a description of a creature or character into a full-fledged on-screen being. From 2D, roughly sketched concept art to full on 3D sculpting including texture and colour, the creature and character designer is responsible for bringing to life the vision of the director and writers, and ensuring that a digital element looks and moves the way the audience expects it to. Where can I take the program and how long does it take? It might surprise you to know that many Canadian academic institutions offer accredited programs in the digital arts. Not only that, conducting a little research into some of these schools will reveal some of the achievements earned by their instructors and their students shortly after graduation, so it’s obvious that they offer quality content. Fortunately, traditional academic institutions are not the only way to receive quality training in this explosive field. There are many focused, truncated courses and programs available on campus or online that can help the prospective creature and character designer become industry ready in a fraction of the time. For those transitioning from one career to another, it might be difficult to justify the cost and time commitment of a four year program. Some specialized, standalone courses are offered in as little as eight weeks. Others, like the Creature and Character Design Program offered at the CMU College of Makeup Arts Design, pack in a ton of industry relevant material (from life drawing to digital sculpting, to digital character design to practical character design) in a condensed 17 week format. What is the career outlook after finishing the program? What industries can I work in? You don’t need to subscribe to premium cable or own the dozen or so gaming consoles to know that demand for digital creature and character designers is constantly increasing. Upon graduation, one of the greatest avenues that will be made available to you will be in movie and television production. If you aren’t keen on relocating, you’ll be happy to know that many studios and digital design companies work north of the border, meaning that if you live in one of Canada’s metropolitan centres, there will be many opportunities available not too far from home. If you live in a more remote location, you might be able to take advantage of some remote work. Another principal avenue of work will be in the video game sector. If you’re interested in something less mainstream, there’s a growing demand for the creation of realistic creature displays for arcades, amusement parks, museums and tons of other unique attractions. You could even carve out a niche for yourself creating one-of-a kind pieces for serious collectors. You can certainly apply your trade in television, movies and gaming, but you don’t need to feel limited to opportunities solely in these mediums. There really is no limit to where these skills can take you. What other design careers are out there? The great thing about pursuing design is that many foundational skills   you learn in one specific area of design can be applied to others. That means if you experience a shortage of work in one area, you can branch out and take on other design related jobs until something that really drives your passion comes along. While this might not be for everybody, designers with experience using digital tools can put their knowledge to the test as a freelance graphic designer, a UX designer, advertising, promotional material, art direction, toy design and so much more. As long as you keep adding to your skillset, you should be able to sign on to a number of different projects, a fact that should give you some comfort if your primary field of interest experiences a downturn in the number of available opportunities, or is part of an industry that experiences cyclical lulls. Things to know about the program Enrolling in a creature and character design program will offer you several benefits. The first such benefit consists of familiarizing yourself with   some of the industry’s standard tools, such as Photoshop and Pixologic Zbrush, amongst others. Secondly, you’ll emerge with a solid portfolio of work to show prospective clients in less than a year. Lastly, you will develop the knowledge and confidence necessary for working with cross-functional teams to achieve a goal. While there are no absolutes when discussing career opportunities in any field, those that experience the greatest success are those who possess the skills necessary to be able to work in a wide range of industries. Digital designersâ€"of which creature and character designers are comprisedâ€"are positioned for success within a number of different fields, and as such this career option should be considered a viable pursuit by anyone interested in working in a creative field.

Its Time to Tame those Tags - Personal Branding Blog - Stand Out In Your Career

Its Time to Tame those Tags - Personal Branding Blog - Stand Out In Your Career Job seekers have a lot of work cut out for them. They have to deal with the economic crisis, with the increasing unemployment rate, and with dozens of competitors. Its not enough anymore to just have the skills for the job â€" they have to be a personal brand that stands out among the crowd in a good way. And now theyre required to have a social media presence too. Well, perhaps it’s not exactly required, but as a job seeker, you will definitely be noticed more if you have the right social media presence. You want to position yourself as someone who is an expert in your field, someone who is right for the job. Your online reputation is something that you need to work on in order for you to get the attention of companies and corporations. This is why online reputation management has become vital to personal brands. Because today’s world has become highly digitalized, any negative, false, or unflattering information about you can greatly affect your chances of being hired. So you can’t just ignore your online reputation. You must monitor and take control of it literally with both hands. Manage it or have it managed for you Also, if you think that having no social media presence would be better for your brand, think again. If you don’t define your personal brand in your own terms, then others will define it for you. Which would you rather have a hiring manager discover â€" information that you posted about yourself, or information about you that was posted by other people? Not being on social media is basically like handing over the reins of your online reputation to someone else. It’s far better for you to take control. When was the last time you Googled yourself? Do you control the top ten results, or are the results full of nonsense things about you? Perhaps they are even mostly unrelated to you. When was the last time you went through your social media accounts and checked if there are things that shouldn’t be there, such as crazy, drunken photos, or other unwanted photos that people have tagged you in that you wouldn’t want a job recruiter or hiring manager to see? Do an image review If it’s been a while since you’ve done this, you surely have to devote a lot of time scrolling down your whole Facebook Timeline in order to clean up unwanted photos from your page. A good solution to this is the Pendaflex Tag Tamer, which is a Facebook app designed to help you find and remove all those unflattering and unwanted photos, so that they won’t affect your personal brand. The recent Facebook changes have made Facebook profiles more easily searchable, which is why it has become essential that you ensure that your posts reflect your brand well and show you in a positive light. With the Pendaflex tag tamer, you can quickly tame your profile with the easy-to-use advanced search function, making it into something worthy of your personal brand. Online reputation is critical to any personal brand’s success, so don’t ignore it. Make sure to monitor and take control of your reputation online, or you just might find yourself at the mercy of other people’s opinions or tags. Author: Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of  buzz2bucks.com  â€"  a word of mouth marketing firm.   She helps create conversation, connection, credibility, community and commerce around your brand.   Maria Duron is co-founder   and moderator of  #brandchat   a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

Account Manager Cover Letter Sample - Algrim.co

Account Manager Cover Letter Sample - Algrim.co Account Manager Cover Letter Template Download our cover letter template in Word format. Instant download. No email required. Download Template Related Hiring Resources Account Manager Resume Example Account Manager Job Description Sample 5+ Best Account Manager Interview Questions Answers

What Employers Look For In A Resume And Cover Letter

What Employers Look For In A Resume And Cover LetterA good way to make sure that your resume stands out from the competition is to know what employers look for in a resume. Employers go through resumes like you would through a filter. This means they have a specific set of criteria in mind when it comes to finding the right person to fill a position.What employers look for in a resume might be the same as what you were looking for in a resume, but they are different in what they are looking for. As with other types of resumes, you should always try to put a professional appearance on the paper so that you can be found as a competent professional.As mentioned above, a professional appearance is not only about how you dress for a job interview. Your attire on your cover letter should match up with the rest of your work attire, but it should also match your professional presentation.Make sure that all the wording on your cover letter is up to date and that all the company names, contact information, and previous jobs are still correct. You want to always remember that employers want to find someone that has the potential to perform the job. So keep your paper up to date and you will do just fine in the job search.Another thing that employers look for in a cover letter is how impressive you are in writing a great cover letter. Employers love letters that are professional written and you want to make sure that your cover letter is able to give an idea of your personality to the reader.If you have a great resume and a presentable cover letter, it will attract the attention of the employers and your application will be the winner. By putting your best foot forward, it will allow the employer to see your potential for the job. Theywill be excited about getting to know you and hopefully, hire you based on your presentation.As you can see, there are some areas of a resume and a cover letter that employers look for in a resume and a cover letter. Make sure that your resum e and cover letter are updated and that all the things that you should be putting on the paper are correct. Then your job search will begin.It can be confusing trying to know what employers look for in a resume and a cover letter. However, once you know the basics of what employers look for in a resume and a cover letter, you will be able to get your resume and cover letter to get the job and make your search for a new job a success.